Did you know ...

  • There are over 190 million Smartphone users in the US?
  • Mobile devices account for more than 64% of Internet access.
  • 73% of all mobile searches result in action within 1 hour.
  • Half of all local searches are performed on mobile devices.
  • 91% of all Smartphone users have their phone within arm’s reach 24/7.
  • 61% of local searches on a mobile phone result in a phone call.

Why take your business mobile?


Your customers are already mobilized and, even if you aren't aware, are accessing your information from their phones whether you're ready or not. Now is the time to take advantage of this marketing opportunity.  Read more...

What is mobile marketing?

marketing street sign

The Mobile Marketing Association defines mobile marketing as: "A set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network".  Read more...

What mobile marketing is not...


Contrary to whay many consumers dread, mobile marketing is not a barrage of unwanted text messages sent via cell phone to someone who may not want, need, or have any connection with the business sending the messages. That's just spam!  Read more...

Save BIG money on your new mobile site!

 More than likely you've already made a significant investment in your current desktop website and don't want to do that again for a dedicated mobile site.  There's good news!  Dickinson Digital can repurpose your existing site for a fraction of what a new dedicated site would cost, while providing state-of-the-art enhancements that take advantage of the new capabilities of todays Smartphones.  The new mobile version of your current desktop website will also stay perfectly in sync with changes that you make on your existing site without you doing anything and will start attracting more traffic from the first day.  See the list of features that are available for your new mobile presence here. 

Apparently the presidential candidates differ on more than just healthcare and economic issues.  Barack Obama and Mitt Romney had different approaches when it came to mobile website design as well.

In an article on Smashing Magazine, the writer pits Obama against Romney in the mobile boxing ring, bringing up a topic that's often debated among website developers, "Should you build a dedicated mobile website or a responsive website?"

This highly recommended read outlines the pros and cons of these two approaches, using Romney's dedicated mobile website and Obama's responsive design website as examples. These two mobile websites are both well-designed but contrast greatly in terms of experience and content.

Here's a look at their mobile and desktop homepages

You may expect Dickinson Digital to encourage everyone on the planet to build a dedicated mobile website like Romney had chosen to do, but we know there's not a one-size-fits-all solution. In fact, there are several right ways to go mobile.

Both Romney and Obama have created a mobile presence the right way in many respects. So, why does the Dickinson Digital way make more sense for many individuals and businesses who want to build a mobile-optimized website? It's the cost effectiveness and simplicity in the approach.

One of the biggest reasons that small businesses come to us is that they're able to repurpose their existing desktop website – something they've already spent a lot of time and money on – to build a mobile-friendly site with our conversion technology. Responsive design requires a business to start from scratch and rebuild their existing desktop website.

The Dickinson Digital way also allows individuals and businesses to customize the mobile experience for Smartphone users. Take Half Moon Bay Brewing Company, for example. The restaurant recently built a mobile website using their existing desktop website, incorporating click-to-call, mobile maps and OpenTable reservations. These custom features found on a dedicated mobile site make it easier for Smartphone users to get in touch with just a click of a button.

10 Things Every Website Needs

There are many components to a successful website.   Click here for a list of ten essential components that every website should have.

Go Mobile Now !

 Call us for free quotes on your custom website and see how affordable going mobile can be!

(215) 876-0707

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